We design brand worlds
people want to belong to.
Brandside is an independent brand consultancy researching, advising, and building the next generation of cult brands.
NewThe BrandsiderHow Aesop turned intellectual rigour into a $2.5 billion brandWe believe cult brands emerge from a specific set of conditions
When every part of a brand world — from its products to campaigns and settings to rituals — has been designed to invite repeated immersion, customers continually invest in it and eventually develop a sense of insider belonging. It’s at this point that they begin to evangelize the brand, becoming both its distribution engine and single biggest source of competitive advantage.
Discover the researchThe 6 conditions of belonging
Featured work
PQcal
PQcal is multi-asset trading infrastructure going to market with brokers while launching retail trading in Bangladesh. Over a 10-month build, we shaped the strategy, identity, and product — from a Bloomberg-grade desktop terminal to a first-time trader's phone.
Start designing your brand’s immersive world
The Brand World Canvas brings every expression of your brand into one place, giving your team a shared blueprint for building a richer, more connected world across every touchpoint.
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Brand World Canvas
Identity
How do customers recognize your brand? Map the recurring codes that appear throughout your world.
Settings
Where does your brand’s world unfold? Map every physical and digital space a customer can enter.
Characters
Who populates your brand’s world? Map every recurring character a customer might come across.
Campaigns
How does your brand capture attention? Map your marketing pushes built around a single concept.
Products
What does your brand sell? Map every product or service a customer can purchase.
Crossovers
What worlds does your brand intersect with? Map any partnerships, collaborations, and new ventures.
Rituals
How does your brand foster participation? Map the practices customers can adopt and repeat.
Artifacts
How does your brand travel beyond the product? Map the objects customers can collect, keep, and display.
What it’s like to work with us
“Brandside’s guidance made an otherwise overwhelming process enjoyable, and they went beyond aesthetics to develop a product that spoke directly to our ICP.”